The Cleveland Browns will release its third and final set of additional pieces of their unique apparel collection with ILTHY® this Sunday ahead of the Browns—Bear matchup. The newest drop featuring a brown jacket and a brown crewneck will be available in limited quantities for fans on the market for new pieces to represent their city and team.
The partnership with the Browns and ILTHY®, a Cleveland based art & apparel company, was made possible through the NFL's local merchandise collaboration initiative, which is intended to diversify teams' product assortment with highly localized offerings.
"As we close out the year with the Cleveland Browns, ILTHY® is excited to unveil our final release in the year, just in time for the holiday season," CEO of ILTHY® Kumar Arora said. "This collection embodies the essence of the Browns and the festive spirit, representing the culmination of a year filled with creativity and dedication. At ILTHY®, we take pride in celebrating both our home team's journey and the resilience of the underdog."
The first ILTHY®—Cleveland Browns merchandise drop included two t-shirt styles and a hoodie and was released on Oct. 15. The second ILTHY®—Cleveland Browns merchandise drop included a crewneck and a hooded sweatshirt and was released on Nov. 19.
The new apparel will drop at 9 a.m. this Sunday and can be found at the Browns Pro Shop and will also be live via Fanatics at shop.clevelandbrowns.com. Apparel from the Oct. 15 and Nov. 19 drops will also be restocked in limited quantities.
About ILTHY®:
Founded in 2010, ILTHY® is an art & apparel brand that masterfully blends sports, pop culture, and nostalgia into timeless pieces. With its distinctive bold colors and audacious spirit, ILTHY® has not only become a staple in Cleveland's street culture but has also garnered a vast online following. Established by Glen Infante and entrepreneur Kumar Arora, the brand evolved from its initial pop-up gallery in 2011 in Cleveland to a collaborative nexus for artists, athletes, and creatives. Over the years, ILTHY® has continuously innovated, introducing a range of unique products while staying true to its vibrant style.
