BEREA, Ohio – The Cleveland Browns announced today the launch of the 2025 season of "Barking Backers," presented by Milk-Bone in association with Embrace Pet Insurance and Pet Supplies Plus.
Barking Backers, the beloved Fan Club for Dogs, is entering season four.
"Launching a new season of Barking Backers speaks to the how impactful this club has been for Browns fans," said Brent Rossi, Senior Vice President of Marketing & Media, Haslam Sports Group. "With program such as this, we aim to continue to engage our fans in exciting new ways while offering unique experiences to create even more unforgettable moments."
The fourth season of "Barking Backers" offers free and premium memberships for dog owners who want to connect their dogs to the Dawg Pound through unique merchandise and experiences.
Refreshed premium membership kits are now available, which include a collectible dog tag, bucket hat, bowtie, Milk-Bone products, an Embrace Pet Insurance emergency kit, and a Pet Supplies Plus lick mat all inside a commemorative box. Premium members also have an opportunity for their dog to become the Barking Backers "Dog of the Month". Both membership options include custom certificates, quarterly newsletters and invitations to in-person events.
The enhanced in-person events include Turf & Tails (a premium members-only event, Summer 2025), Howl-O-Ween (Fall 2025) and Jingle Paws (Winter 2025).
After a successful launch in 2022, Browns fans overwhelmingly joined the program by connecting their dogs to the Dawg Pound and laying claim to becoming the largest dog fan club in all professional sports with over 20,000 members. Along with the designation, members donated over $16,000 to Canine Assistants, a dog-centric philanthropic organization.
This year, the Browns have launched a new "gifting" feature which enables fans to purchase a Premium Membership for a furry friend in their life on behalf of the dog's paw-rents and present it as a gift to the family. To gift, visit https://barkingbackers.com/gifting.
For more information on Barking Backers and to join the dog fan club, visit BarkingBackers.com.
About Embrace Pet Insurance:
Embrace Pet Insurance, a top-rated pet health insurance provider for dogs and cats in the United States, offers simple yet comprehensive accident and illness insurance plans. In addition to insurance, Embrace offers Wellness Rewards, a non-insurance, optional preventative care product that is unique to the industry. Wellness Rewards reimburses for routine veterinary visits, grooming, vaccinations, training, and much more, with no itemized limitations. Embrace has received numerous accolades for customer and employee satisfaction, including being named the top pet insurance provider on the Forbes list of America's Best Insurance Companies 2025 and receiving the Great Place to Work™ certification. Embrace is a proud member of the North American Pet Health Insurance Association (NAPHIA) and continues to innovate and improve the pet insurance experience for pet parents across the country. Embrace Pet Insurance is a privately held organization, backed by JAB Holding Company.
About The J. M. Smucker Co.:
At The J.M. Smucker Co., it is our privilege to make food people and pets love by offering a diverse family of brands available across North America. We are proud to lead in the coffee, peanut butter, fruit spreads, frozen handheld, sweet baked goods, dog snacks and cat food categories by offering brands consumers trust for themselves and their families each day including Folgers®, Dunkin'®, Café Bustelo®, Jif®, Smucker's® Uncrustables®, Smucker's®, Hostess®, Milk-Bone® and Meow Mix®. Through our unwavering commitment to producing high quality products, operating responsibly and ethically and delivering on our Purpose, we will continue to grow our business while making a positive impact on society. For more information, please visit jmsmucker.com.
The J. M. Smucker Co. is the owner of all trademarks referenced herein, except for Dunkin'®, which is a trademark of DD IP Holder LLC. The Dunkin'® brand is licensed to The J.M. Smucker Co. for packaged coffee products sold in retail channels, such as grocery stores, mass merchandisers, club stores, e-commerce and drug stores, as well as in certain away from home channels. This information does not pertain to products for sale in Dunkin'® restaurants.
About Pet Supplies Plus:
Pet Supplies Plus is proud to be the nation's largest independent pet store and equally proud to be the neighborhood pet store so many people count on for all their pet's needs. Currently, there are 720 Pet Supplies Plus locations in 42 states which sell thousands of products for dogs, cats, reptiles, fish, small animals, and birds. Many of these products are made with natural ingredients and are made in the USA. On top of carrying top-selling and premium national brands, Pet Supplies Plus also offers a full line of private brands to help pet parents save more money. Many locations have a self-service pet wash, nail salon, full-service grooming salon and pet baker items, making Pet Supplies Plus a true, local one-stop pet store.
