Browns Dawg Pound XL | Cleveland Browns - clevelandbrowns.com
We're Celebrating 40 Years of the Dawg Pound
For four decades, the Dawg Pound has been the heart of Cleveland Browns football, a symbol of passion, loyalty, and unshakable fandom. In 2025, we're honoring that legacy with Dawg Pound XL, a season-long celebration of the fans, moments, and legends that gave life to one of the most iconic traditions in the NFL.
How the Dawg Pound was Born
The story begins in 1985 at training camp, where Browns legends Hanford Dixon and Frank Minnifield barked across the line of scrimmage to fire up their teammates, and the fans followed. From those chants at Lakeland Community College, a movement was born.
That same year, the Dawg Pound took root at Cleveland Municipal Stadium, a section of loud, loyal fans wearing dog masks and costumes, barking through every down. Today, the tradition lives on in the east end zone (Sections 118–122) at Huntington Bank Field.
To mark this milestone, we've unveiled a bold new Dawg Pound XL logo, a tribute to 40 years of grit, loyalty and fan pride. Look for it all season on gear, graphics, giveaways and more.
Exclusive Documentary
The Browns celebrate four decades of the Dawg Pound in a 22-minute documentary titled The Dawg Pound: A Forty-Year History, presented by KIA. Available on the team's digital and social channels, as well as News 5, the Browns' Official Flagship TV Partner, the film features interviews with Browns alumni, devoted fans, Cleveland media, current players, and coaches. It chronicles the Dawg Pound's origins, its adoption by fans, and its evolution into one of the most iconic fan sections in the NFL.
Dawg Pound XL Training Camp Theme Day
July 25
We're kicking off Browns Training Camp with a full-on Dawg Pound celebration. Join us on July 25 at CrossCountry Mortgage Campus for the first official theme day of camp as we launch Dawg Pound XL. Fans will receive an exclusive gate giveaway, courtesy of Gregory Industries, and can take part in a special Adult Dog Adoption Day, giving older dogs a second chance.
Biggest Dawg Pound Fan Sweepstakes
To celebrate 40 years of the Dawg Pound, the Cleveland Browns and Bud Light are giving YOU the chance to prove you're the ultimate Browns fan! Whether you're cheering from the Dawg Pound, rallying from your favorite gameday spot, or have spent a lifetime devoted to the Browns, this contest is your chance to prove you're the Biggest Dawg Pound Fan.
Dawg Pound XL Theme Game
September 21 vs. Packers
"Dawg Pound XL" will also be a dedicated game theme when the Browns face the Packers at Huntington Bank Field on Sept. 21. There will be a number of "Dawg Pound XL" themed items throughout the game including Puppy Pound Adoption on Dawg Pound Drive. This will also serve as Alumni Weekend for the Browns, when the team will host a number of Browns alumni and showcase them throughout the game.
Addition to Dawg Pound Captain
Every Browns Home Game
For each home game, there will also be a number of "Dawg Pound XL" elements incorporated in new and unique ways, including additional "smash content" from the Browns' Dawg Pound captain – a tradition at each home game when a notable person smashes an opponent-themed guitar right before kickoff.
Dawg House on Dawg Pound Drive
Every Browns Home Game
The Dawg House by NJM Insurance will offer a Dawg Pound themed activation for fans to gather, connect and create new game day memories all season long. This fan experience will offer opportunities to meet Browns Alumni, take photos with Chomps and Brownie the Elf, compete in Madden tournaments, and the chance to win Upgraded Seats!
Special Edition Gear
Available Now
Celebrate this historic launch with exclusive Dawg Pound XL merchandise from Homage, Fanatics, and '47 Brand. Available for a limited time.